THE ‘CANDY FROM A BABY’ ROLE (OTE: $105,000 – $145,000)

Candy From A Baby Role

As a sales professional … there’s nothing more frustrating than knowing you are selling a “me too” offering.
Meaning … there’s no distinct difference between your “solution” and that of your competitors.

When that’s the case, the only “value” you can try to promote … is price.
And, when you sell on price … you know you’ll only lose them the moment ‘the next guy’ comes in with a better one.

But wait!

What if you had a truly compelling value proposition – a ‘magic bullet’ … if you will?
What if you had an exclusive, ‘killer’ technology solution – never before offered in your industry?

Well … that would be kinda like taking candy from a baby – wouldn’t it?

So … if you hail from the Transportation industry and have OTR, FTL, LTL and Courier experience … let’s talk!



Match and Fable’s client delivers a refreshing twist to an established industry.
They’re looking for a sales professional who can take advantage of their ‘game-changing’ software solution and rise above selling strictly on price.

Once you lay your eyes on their proprietary technology solution … you’ll easily recognize the opportunities it will afford in the market.


  • Uncover, develop and maintain OTR FTL, LTL and courier business
  • Prospect for leads … build a pipeline … and close business
  • Anticipate client requirements and meet their needs in a professional manner
  • Provide service to delight your clientele
  • Mine for additional business opportunities within the existing client base


  • Education doesn’t matter (but you need to be smart)!
  • Industry specific designations/certifications – a strong asset
  • 3 to 5 years’ experience with 3PL transportation or brokerage sales
  • Solid understanding of North American transportation industry including highway (domestic and cross border), courier and logistics
  • Strong problem-solving and decision-making skills
  • Strong negotiation and closing skills


BASE SALARY: $80,000 – $120,000
ON-TARGET VARIABLE: $25,000+ (uncapped + evergreen)
ON-TARGET EARNINGS: $105,000 – $145,000
OTHER: car allowance + cellphone allowance + benefits + accelerators on commission

PLEASE NOTE: Commission program is ‘evergreen” … meaning, as long as the client remains a client, you earn commission … forever, and ever … amen!

INTERESTED?  There are 3 things Mark needs from you;

  1. Please send your resume to Mark Krpan at
  2. Ensure the subject line of your email reads; THE ‘CANDY FROM A BABY’ ROLE – MTCHFBL-7F81
  3. In a short email … please tell Mark how your experience fits what we’ve outlined above.



Javier Sotomayor

Ever heard of Javier Sotomayor?
Probably not.
But, pay attention here … and you can drop a little knowledge one day … if a game of trivia ever goes down this path!

Born in Cuba on October 13, 1967 … Javier Sotomayer is a retired Track and Field athlete.

On July 27, 1993 … in Salamanca, Spain … Javier set a world record for the high jump when he successfully cleared the bar at an unprecedented height of 2.45m (8 feet and ½ inches).

Sotomayor is the only person to have ever cleared eight feet … and 25 years later … the record still stands!

What does this have to do with Match and Fable’s current role?
Well … not much really.

That said … our IT HeadHunter Penny Alalouf is looking for a Developer / Analyst with HighJump (or similar Tier 1 WMS) experience.

And don’t worry … you won’t need to jump over anything!


The Developer/Analyst is a crucial part of the Warehouse Management Systems (WMS) team.

In this role … you’ll develop and implement internal and external HighJump Warehouse Application solutions.

The primary focus of this role will be to analyze, plan, develop and maintain implementation projects and process enhancements atop of the HighJump Warehouse Application.



  • Design, customize and implement HighJump Warehouse Application solutions
  • Issue resolution and implementation of change requests
  • Provide development specifications and estimates
  • Test and support the QA process … including Document changes
  • Work with Business Analysts to provide solutions for business processes
  • Facilitate resolution identification and solution implementation


  • PREFER: University Degree in Computer Science, Engineering or a related field
  • PREFERRED: 3+ years’ experience using HighJump WA solution
  • WILL CONSIDER: a candidate with experience in other Tier 1 WMS solutions
  • 3 years’ experience in development skills in C#, XML and web technologies
  • 3 years’ experience working with Microsoft SQL Server 2008 R2 (or greater)
  • Strong working knowledge of ERP systems and modules
  • Strong working knowledge of EDI systems and their specifications
  • Strong working knowledge of RF systems and devices


BASE SALARY: $85,000 – $100,000
OTHER: benefits


If you’re qualified (and interested) in this role … please see below;

1 –. Please email your resume to Penny Alalouf at;
2 – Ensure the subject line reads; THE ‘HIGHJUMP’ ROLE (30C81-MTCHFBL)
3 – Based on the job description … please tell Penny what makes you a fit for this role.

THE ‘REAL 007’ ROLE (OTE: $162,500 – $178,125)


If you’re a James Bond fan, you’ve certainly watched the opening scene in Goldfinger … where Bond emerges from the water in a wetsuit and after a quick fight and rigging an explosion … peels off the wet suit, to reveal a dry tuxedo … and lights himself a cigarette!

In November 1941, Peter Tazelaar (a Dutch agent working for the Secret Service) plunged into the waters off the Dutch coast.  His mission – to infiltrate a Nazi-occupied casino and free two captured agents!

Stealthily, Tazelaar swam to the docks. He discarded his specially designed scuba suit and, (just like in the movie) … stood there, dry as a bone, in a tuxedo of his own!

He removed a flask from his suit jacket and doused himself in cognac.

Pretending to be drunk … Peter stumbled past the Nazi guards, entered the casino, tracked down the agents … and completed his mission!

What’s this have to do with Match and Fable’s latest role?
Not much really.
That said, our client is looking for a Canadian Director of Sales who can complete a few ‘missions’ of their own!


The SVP of this iconic organization has the strategy … what he’s in need of, is a strong sales leader who can step in and execute.

Based from their offices in Mississauga … you will manage a national sales team and play a key role in driving the business forward.
Ultimately … you will own the sales results of the entire commercial team.



  • Work closely with Executive Leadership Team to optimize and execute the sales strategy for Canada
  • In conjunction with SVP … establish annual targets for national sales team and ensure attainment
  • Instill a consultative, solution-selling, high-performance sales culture
  • Execute quarterly and bi-weekly status calls with sales team to facilitate business growth
  • Lead account planning / status meetings, re-enforcing focus and accountability within the Sales team
  • Assist with the implementation of SalesForce CRM in 2018
  • Assess sales team training requirements and work with training department to create customized programs


  • 5 – 10 years as a sales leader (managing a team of sales professionals)
  • University degree (at a minimum) … MBA, preferred
  • Incredible drive and motivation person and a history of consistently achieving business goals
  • I hate this term … but the role truly requires an Out-of-the-Box thinker who can execute … flawlessly
  • B2B / Transportation sales experience is an extremely desired asset
  • Travel across Canada … (25% to 30%)


BASE SALARY: $130,000 – $142,500
ON-TARGET EARNINGS: $162,500 – $178,125
OTHER: benefits + car allowance

WHAT NOW? If you’re qualified and interested … this is what happens next;

Email your resume to Mark at;
Ensure the subject line reads; THE ‘REAL 007’ ROLE – (22L17MTCHFBL).
Don’t send a generic email … where you simply change the “Dear Insert Name” portion.
Based on the description … tell Mark what you feel makes you a legitimate contender for this role.

Match and Fable welcomes … Kelly Meadows!

Kelly Meadows - Headshot - 28OCT2017 - NEO

Match and Fable is absolutely buzzing with excitement!
You see … someone very special showed up this morning … for her first day on the job –and we’re delighted that she’s here!

(To put it into perspective … it’s like Connor McDavid decided to join the Maple Leafs!)

So … who is this special someone?

Well … it’s none other than – Kelly Meadows!

Kelly will be leading Match and Fable’s National Healthcare practice.

Over the past 7 years … she has built a robust and trusted network within the Medical and Pharmacy sectors … cementing her place as one of Life Science’s premiere headhunters – across Canada.

In keeping with Match and Fable’s ‘modus operandi’, Kelly’s not just a recruiter … she’s a headhunter!
The urgency and process with which she tackles new mandates is a pleasure to witness.
She has a genuine talent for mining her market and delivering coveted candidates on her searches.

Please join me in welcoming Kelly to the Match and Fable team!

To connect with Kelly at Match and Fable;

Kelly Meadows
Healthcare Headhunter
Cell / Text: +1-905-407-9010

THE ‘BLINK’ ROLE (OTE: $80,000 – $85,000)


One night in 1953 … Robert Kearns and his lovely bride were celebrating their wedding night.
But … what’s a wedding celebration without the popping of champagne!?!?!?

Milliseconds after one of the bottles was popped … the cork struck Robert … leaving him legally blind in his left eye!
To make matters worse … Robert would also go on to suffer from irregular blinking patterns.

Ten years later … as he was driving his car in a light rain … the continuous motion of his car’s wiper blades not only irritated his limited vision … but more importantly … sparked an idea that would ultimately result in millions of dollars in his bank account!

Inspired by the the human eye (which blinks every few seconds) … Kearns invented the intermittent windshield wiper – an idea that would eventually find its way into every vehicle across the globe.

What does this have to do with my current role? Well … nothing really.
That said … this role is pretty awesome … so it will be gone in the blink of an eye!



This is a 12-month contract role (covering a maternity leave).
My client does have the option of creating another territory … if this person ‘shoots the lights out’!

My client is a national retail media firm with a focus on creative, mass outreach advertising based on under-utilized consumer traffic data in grocery stores.

If you’re looking for a sales role with a suffocating, micro-management structure – this role is NOT for you.

This role requires someone with structured and disciplined sales success.
The company exudes a ‘fresh’ and liberating work structure.
Direction, support and training are abundant … apron strings … are not!

Based from a home office and reporting to the VP, you will be responsible for both business development (75%) and account management (25%) in the GTA.
To be successful, you will need to think “outside of the proverbial box” and formulate & deliver inspired solutions to delight your target client base.

I’m looking for a candidate that is exceptionally self-driven, hungry … and knows how to hustle!  The hunter mentality is rewarded remarkably well at this organization.


  • Working independently to aggressively hunt for new accounts across the GTA
  • Build and maintain an active network of clients through strong account management by ensuring retention through providing tailor value-added solutions
  • Full cycle sales process from prospecting through to closing … and post sales


  • MUST HAVE: 3 to 5 years of B2B sales experience (hunting)
  • MUST HAVE: University degree or equivalent education
  • BIG PLUS: Experience in the media / advertising industry
  • Must be inspired & hungry … and not need a fire lit beneath you to get down to business
  • Must have strong entrepreneurial skills and the ability to work independently


BASE SALARY: $50,000 – $55,000
ON-TARGET EARNINGS: $80,000 – $85,000 (uncapped)
OTHER: Home Office, Benefits

INTERESTED?  Then there are 4 things I need from you;

  1. Please send your resume to Mark Krpan at
  2. Ensure the subject line of your email reads THE ‘BLINK’ ROLE – 20.J.71
  3. In a short email … please tell me how your experience fits what I’ve outlined above.
  4. Please include a link to your social media presence (LinkedIn etc …)

THE ‘NO ARMCHAIR QUARTERBACK’ ROLE – (OTE: $165,000 – $175,000+)

Position Filled Logo

When you boil it down … there are two types of people in this world.
Those who ‘do’ … and those who ‘don’t’.
Whatever the circumstance … ‘do-ers’ find a way to achieve goals … while ‘don’t-ers’ look for excuses.

As you can probably imagine … I’m looking for the former … and definitely not the latter!

My client isn’t looking for an individual who prefers to sit behind their desk and draw game plans for others to deliver upon. While they want a strategic leader, who can establish direction … they also want someone who will then roll up their sleeves … leap into the trenches … and make that plan a reality!

One thing’s for sure … this role promises excitement, challenge and sweet reward for the right individual.


In this role … you will help establish the organization’s strategy with respect to selling into the Automotive Category. You will manage a national sales team and play a key role in client negotiations.  Working with the VP, Sales … you will own sales results for the entire category.  This key business segment represents up to 50% of the national sales team’s focus.



  • Work with Executive Leadership Team to optimize go-to-market strategy for Canada
  • Palin and simple … absolutely ‘own’ the Automotive Category – ‘soup to nuts’!
  • Work with the VP Sales, to establish annual targets for national sales team and ensure they are achieved!
  • Execute quarterly and bi-weekly status calls with Sales team to facilitate achievement of quota
  • Leverage existing relationships from the Industry to generate leads and business partnerships
  • Establish and direct call strategy and execution with Sales Team … across Canada
  • Lead annual and quarterly account planning / status meetings, creating focus and action for Client Services and Sales
  • Establish relationship and personally attend Top 20 client visits in person, over the year
  • Create and execute sales training for national sales team


  • 10 to 15+ years’ sales and sales leadership experience … in a similar role
  • Extensive knowledge and a robust network in the Automotive Category + proven ability to lead business in the category
  • Incredible drive and motivation person and a history of consistently obliterating business goals
  • A strategic thinker who can not only devise plans … but can execute them … flawlessly
  • Excellent sales and account leadership skills … with the ability to close deals and manage them to long term success
  • Able to work in collaboration with Executive Leadership Team and fluidly with the VP, Sales
  • Automotive related + B2B sales experience … including experience dealing with Auto GM’S and Owners
  • Previous experience in Channel Management
  • Travel across Canada … as necessary


BASE SALARY: $90,000 – $100,000
ON-TARGET VARIABLE: $75,000 (uncapped)
ON-TARGET EARNINGS (YEAR 1): $165,000 – $175,000
OTHER: home office + benefits


If you’re qualified for this role … the ball is in your court.
This is what happens next;

1st – Please email your resume to me at;

2nd – Ensure the subject line reads; THE ‘NO ARMCHAIR QUARTERBACK’ ROLE – (28-D-17-HHK).

3rd – I beg you … please, please, please don’t send me a previously prepared, generic email … where you simply change the “Dear Insert Name” portion.

4th – Based on my job description … tell me specifically what makes you a legitimate contender for this role.



THE “GINGER ALE” ROLE (OTE: $55,000 – $70,000)

Position Filled Logo

I grew up in the 80’s. As the son of immigrants from Croatia … we had what we needed … but we certainly didn’t have ‘extra’. Looking back … we were definitely at the bottom end of middle-class.

My mother would usually shop for groceries at the local Miracle Mart … and if we were expecting company that weekend … she’d splurge for a few bottles of pop! She never bought the ‘good pop’ … always opting for ginger ale. She thought it was healthier … and my sisters and I thought it sucked.

Every now and then … when ginger ale was on special … she’d buy a whole bunch of bottles.  At the time … you had to pay a 30-cent deposit for the 750ml and 60 cents for the 1.5-liter bottle.

Since I never received an allowance as a kid … sometimes I had to get creative when I needed a little cash.
One day, while in the fruit cellar … I had a genius idea. I grabbed 4 unopened bottles and walked over to the kitchen sink.
I poured each of them down the drain … and headed straight to Helen’s Variety to ‘cash-in’!

With $2.10 burning a hole in my pocket … I bought a king size Mars bar, a bag of Ring-o-lo’s, a bottle of coke … and as many one cent Swedish Berries as I could get.

This is where things went bad – fast.
I sat up on the ice freezer in front of the store … and began to feast on my bounty.
Moments later … I heard a car honk – it was my mother … wagging her finger and motioning for me to get home.

I won’t get into what happened when I got home (as the statute of limitations may not have expired) but suffice it to say … my mom didn’t know what ‘time-outs’ were.

What does this have to do with my latest role? Nothing, really.
That said … now that I have your attention … let me tell you about my latest Inside Sales role.


In this role … you will perform an absolutely vital task in the company’s overall sales process. This role’s primary objective is to act as a lead generator for the Outside Sales team.

You will prospect the restaurant industry to generate interest in the company’s numerous offerings with the objective of scheduling a follow-up call for the Outside Sales Team.



  • Research and contact restaurant owners via telephone and email informing them of the demand from reward seeking credit card clients for their goods and services
  • Briefly outline resources available through program to help increase client retention, activity, access unsecured working capital, and more …
  • Obtain prospects’ interest in company resources and schedule an in-person discussion with field sales staff
  • Coordinate post-meeting due-diligence


  • 3 to 5+ years’ experience in an Inside Sales (Hunter Role) / Lead Generator
  • Sound verbal and written communication skills
  • Working knowledge of Microsoft Office
  • A naturally persuasive personality … with the ability to build rapport, quickly.


ON-TARGET VARIABLE: $15,000 (uncapped)
OTHER: benefits

$50,000 – $55,000
ON-TARGET VARIABLE: $15,000 (uncapped)
OTHER: benefits


If you’re qualified for this role … the ball is in your court.
This is what happens next;

1st – I need you to email your resume to me at;

2nd – Ensure the subject line reads; THE “GINGER ALE” ROLE – (13-D-17-HHK).

3rd – I beg you to please, please, please not send me a previously prepared, generic email … where you simply change the “Dear Insert Name” portion.

4th – This one is critical! Based on my job description … tell me specifically what makes you a legitimate contender.

Final Thought: Personality goes a long way … don’t be a stick in the mud … stand out from the crowd!


THE “BURNER” ROLE (OTE: $87,500 – $107,500+)

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On my 13th birthday …  my parents woke me up and suggested I go have a look inside our garage.

I threw open the door … and there she was … leaning against my father’s work bench with the sunlight beaming down on her … (just like a movie) – the Raleigh BMX Burner I’d coveted for … well … forever.

My prayers had been answered!
Ocean blue … complete with ‘rat-trap’ pedals and 5-star yellow spokes!
To say I was delighted was an understatement!

I laced up my North Star sneakers … and took that horse for a ride.
Peddling down the street … nodding at every neighbour I passed … I was sure everyone was green with envy!

Long story short … as I passed a group of kids sitting on their porch … I decided it was a good time to spit (for no reason … other than to demonstrate the level of cool I had ascended to with my new bike).

Not taking into account the direction of the wind … that very same spit twirled gracefully through the air and landed square on my shoulder!

Mortified … and desperately hopeful the kids on the porch hadn’t witnessed my faux-pas, I feverishly wiped at my shirt … paying no regard to the direction in which my new bike and I were heading.

At this point … everything seemed to happen in slow motion … as I rear-ended a parked, Monte Carlo. As I somersaulted into the trunk … the new love of my life … continued on her own, ill-fated trajectory.

Now … the kids on the porch likely didn’t see the event leading up to the crash … but they couldn’t have missed the resulting carnage.

Beyond mortified … I gathered my bike (with only one inflated tire) and limped down the street … dying a little inside … every time I noticed another scratch or dent on my bike.

The moral of the story?
Just when you think you’ve got the world in the palm of your hands … one bad decision can prove disastrous!

What does this have to do with my latest role? Nothing really.
That said … if you’ve been coveting a solid opportunity as much as I wanted that Raleigh Burner … you’ll want to read on.

Continue reading “THE “BURNER” ROLE (OTE: $87,500 – $107,500+)”