I grew up in the 80’s. As the son of immigrants from Croatia … we had what we needed … but we certainly didn’t have ‘extra’. Looking back … we were definitely at the bottom end of middle-class.
My mother would usually shop for groceries at the local Miracle Mart … and if we were expecting company that weekend … she’d splurge for a few bottles of pop! She never bought the ‘good pop’ … always opting for ginger ale. She thought it was healthier … and my sisters and I thought it sucked.
Every now and then … when ginger ale was on special … she’d buy a whole bunch of bottles. At the time … you had to pay a 30-cent deposit for the 750ml and 60 cents for the 1.5-liter bottle.
Since I never received an allowance as a kid … sometimes I had to get creative when I needed a little cash.
One day, while in the fruit cellar … I had a genius idea. I grabbed 4 unopened bottles and walked over to the kitchen sink.
I poured each of them down the drain … and headed straight to Helen’s Variety to ‘cash-in’!
With $2.10 burning a hole in my pocket … I bought a king size Mars bar, a bag of Ring-o-lo’s, a bottle of coke … and as many one cent Swedish Berries as I could get.
This is where things went bad – fast.
I sat up on the ice freezer in front of the store … and began to feast on my bounty.
Moments later … I heard a car honk – it was my mother … wagging her finger and motioning for me to get home.
I won’t get into what happened when I got home (as the statute of limitations may not have expired) but suffice it to say … my mom didn’t know what ‘time-outs’ were.
What does this have to do with my latest role? Nothing, really.
That said … now that I have your attention … let me tell you about my latest Inside Sales role.
In this role … you will perform an absolutely vital task in the company’s overall sales process. This role’s primary objective is to act as a lead generator for the Outside Sales team.
You will prospect the restaurant industry to generate interest in the company’s numerous offerings with the objective of scheduling a follow-up call for the Outside Sales Team.
POSITION: INSIDE SALES EXECUTIVE / LEAD GENERATOR
REPORTING TO: DIRECTOR, INSIDE SALES
OFFICE: 407 & WARDEN AREA
INDUSTRY: MARKETING SERVICES / LOYALTY PROGRAMS
- Research and contact restaurant owners via telephone and email informing them of the demand from reward seeking credit card clients for their goods and services
- Briefly outline resources available through program to help increase client retention, activity, access unsecured working capital, and more …
- Obtain prospects’ interest in company resources and schedule an in-person discussion with field sales staff
- Coordinate post-meeting due-diligence
- 3 to 5+ years’ experience in an Inside Sales (Hunter Role) / Lead Generator
- Sound verbal and written communication skills
- Working knowledge of Microsoft Office
- A naturally persuasive personality … with the ability to build rapport, quickly.
ENGLISH SPEAKING BASE SALARY: $40,000 – $50,000
ON-TARGET VARIABLE: $15,000 (uncapped)
ON-TARGET EARNINGS (ENGLISH SPEAKING) YEAR 1: $55,000 – $65,000
BILINGUAL BASE SALARY: $50,000 – $55,000
ON-TARGET VARIABLE: $15,000 (uncapped)
ON-TARGET EARNINGS (BILINGUAL) YEAR 1: $65,000 – $70,000
If you’re qualified for this role … the ball is in your court.
This is what happens next;
1st – I need you to email your resume to me at; email@example.com.
2nd – Ensure the subject line reads; THE “GINGER ALE” ROLE – (13-D-17-HHK).
3rd – I beg you to please, please, please not send me a previously prepared, generic email … where you simply change the “Dear Insert Name” portion.
4th – This one is critical! Based on my job description … tell me specifically what makes you a legitimate contender.
Final Thought: Personality goes a long way … don’t be a stick in the mud … stand out from the crowd!