THE “BURNER” ROLE (OTE: $87,500 – $107,500+)

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On my 13th birthday …  my parents woke me up and suggested I go have a look inside our garage.

I threw open the door … and there she was … leaning against my father’s work bench with the sunlight beaming down on her … (just like a movie) – the Raleigh BMX Burner I’d coveted for … well … forever.

My prayers had been answered!
Ocean blue … complete with ‘rat-trap’ pedals and 5-star yellow spokes!
To say I was delighted was an understatement!

I laced up my North Star sneakers … and took that horse for a ride.
Peddling down the street … nodding at every neighbour I passed … I was sure everyone was green with envy!

Long story short … as I passed a group of kids sitting on their porch … I decided it was a good time to spit (for no reason … other than to demonstrate the level of cool I had ascended to with my new bike).

Not taking into account the direction of the wind … that very same spit twirled gracefully through the air and landed square on my shoulder!

Mortified … and desperately hopeful the kids on the porch hadn’t witnessed my faux-pas, I feverishly wiped at my shirt … paying no regard to the direction in which my new bike and I were heading.

At this point … everything seemed to happen in slow motion … as I rear-ended a parked, Monte Carlo. As I somersaulted into the trunk … the new love of my life … continued on her own, ill-fated trajectory.

Now … the kids on the porch likely didn’t see the event leading up to the crash … but they couldn’t have missed the resulting carnage.

Beyond mortified … I gathered my bike (with only one inflated tire) and limped down the street … dying a little inside … every time I noticed another scratch or dent on my bike.

The moral of the story?
Just when you think you’ve got the world in the palm of your hands … one bad decision can prove disastrous!

What does this have to do with my latest role? Nothing really.
That said … if you’ve been coveting a solid opportunity as much as I wanted that Raleigh Burner … you’ll want to read on.


If the idea of strategically hunting new business doesn’t excite you … you can pretty much stop reading now. However, if a hunter is what you are … this could be the role you’ve been hoping for.

Based from a home office in the GTA and reporting to the VP, Sales (who, by the way … is a genuinely wonderful and talented individual) … you will be responsible for securing new clientele. And … while an Inside Sales Team generates appointments on your behalf, I’m looking for someone who looks at these appointments as ‘gravy’ … and has the internal desire to find their own opportunities, as well.



  • Hunting for new business … across Toronto
  • Persistent, professional pursuit for new sales opportunities
  • Qualify leads (from internal lead generators) and convert them into sales of products and services
  • Achieve assigned sales quotas


  • 7 – 10 years of verifiable success in sales within the SMB space (Hospitality or B2B experience is a must)!
  • Successful sales experience – in a hunter capacity (cold-calling / networking)
  • Experience selling direct to the owner of a company (it’s a different sale when it’s someone’s own business)
  • A “hungry for the sale” mentality – demonstrating initiative and self-motivation
  • A genuine commitment to customer service – and desire to always go the ‘extra mile’
  • Time management & organizational skills – the ability to get things done … when there’s tons to do!
  • Cultivate new business through cold-calling, networking, referrals and company booked appointments
  • Conduct at least 12, quality, businesses meetings – every week


BASE SALARY: $65,000 – $85,000
VARIABLE EARNINGS @ 100% TARGET: $22,500 (achievable + uncapped potential)
ON-TARGET EARNINGS (YEAR 1) = $87,500 – $107,500


If you’re qualified for this role … the ball is now in your court.
This is what happens next;

1st – I need you to email your resume to me at;

2nd – Ensure the subject line reads; THE “BURNER” ROLE – (#MATCHANDFABLE.31.III.71)

3rd – I beg you to please, please, please not send me a previously prepared, generic email … where you simply change the “Dear Insert Name” portion.

4th – This one is critical! Based on my job description … tell me specifically what makes you a legitimate contender.

Final Thought: Personality goes a long way … don’t be a stick in the mud … stand out from the crowd!


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